How do you sell CBD on the market ?

Understanding CBD Legislation in France

The sale of CBD (Cannabidiol) products is legal in France and many other countries, provided they meet certain conditions. This means you can sell CBD in markets, but it's important to understand the rules that govern this industry.

In France, the law stipulates that CBD products must be derived from certain varieties of cannabis plants that are specifically authorized because they contain a low concentration of THC. In addition, French law prohibits all products that contain THC, the psychoactive compound in cannabis. This means that CBD-based products sold in France must contain 0% THC.

It is also forbidden to make health claims about CBD products in France. This means you can't claim that your products treat, cure or prevent a disease.

The sale of CBD flowers is a legal grey area in France. Even though CBD flowers do not contain THC, they are often considered illegal because they come from the cannabis plant, which is generally prohibited.

If you're considering selling CBD in markets in France, it's advisable to consult a lawyer to ensure you comply with all relevant regulations.

Can you sell CBD at markets ?

Selling CBD:The sale of CBD is permitted at markets, in physical stores and online. However, sellers must comply with advertising and labeling regulations.

Advertising and labeling of CBD: Advertising for CBD products must comply with general regulations on advertising in France. It must not promote cannabis or make unproven health claims. Labeling must clearly indicate CBD and THC content (which must be 0%), as well as all other information required for consumer products.

It's essential to keep up to date with the latest regulations, as CBD legislation is likely to change. If in doubt, it is always advisable to consult a legal advisor.

It is therefore possible to sell CBD on markets in France, but it is essential to comply with current legislation to avoid any legal complications.

Choose the right market to sell CBD

Choosing the right market to sell CBD is a crucial step for any business looking to get into this industry. Here are a few points to consider:

Knowing your audience: It's important to understand who your potential customers are. Are they regular CBD consumers looking for new products to try? Are they novices looking to learn more about CBD and its potential benefits? A clear understanding of your target audience can help guide your marketing and product development decisions.

CBD product positioning: How is your product positioned in relation to other products available on the market? Do you offer a unique variety of products, or is your offering more focused on CBD quality and purity?

Location: What are the CBD regulations in your sales area? Is CBD widely accepted in your area, or is there still a lot of stigma or confusion surrounding the substance?

Competition: What is the level of competition in your target market? If there's already a saturation of CBD sellers, it might be harder to make your mark. However, a saturated market can also mean high demand.

Market trends: Research the latest trends in the CBD market. What types of products are currently popular? What are the unmet needs of your target market that you might be able to fill?

It can be useful to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess your market positioning. This can help you identify your strengths and weaknesses, as well as potential opportunities and threats in your target market.

Don't forget that success in selling CBD depends on many factors, including a

• good knowledge of your product,

• a solid marketing strategy,

• and a clear understanding of local and national regulations.

How to prepare your CBD stand to sell at a market ?

When you want to sell CBD at a market, the presentation of your booth is crucial. Here are a few tips to prepare your CBD stand in a way that will attract customers and encourage sales:

1. Attractive design

Your stand needs to be visually appealing to attract the attention of passers-by. Use bright colors, clear banners and appropriate lighting to make your stand attractive.

2. Product display

Present your products in an organized and attractive way. Make sure each product is clearly visible and labeled with relevant information such as product name, price, and key ingredients.

3. Education

As CBD is a relatively new substance for many consumers, it's essential to provide educational information about your products. This can include brochures, posters, or even a looped explanatory video.

4. Demonstration

Product demonstrations can be a great way to capture customers' attention. This can include tastings of edible products or the application of topicals.

5. Health and safety

Make sure your stand is clean and safe for customers. This includes following health and safety guidelines, such as wearing gloves when handling products and regularly disinfecting surfaces.

6. Interaction with customers

Make sure your stand is welcoming and interactive. For example, you could have a section where customers can smell different CBD products or try a product sample.

7. Compliance

Make sure your booth and products comply with all local and national regulations regarding the sale of CBD.

8. Trained personnel

Ensure that your staff are well trained on the products and are able to answer customers' questions about CBD and its effects.

How to promote your CBD business in markets when advertising is prohibited.

Promoting your CBD business in markets, especially in an environment where CBD advertising is strictly regulated, can seem like a daunting challenge. However, with a little creativity and a good understanding of current laws, it's entirely possible to navigate these regulatory waters while increasing your company's visibility. Here are a few strategies you might find useful.

Education and Information

Rather than promoting your products directly, focus on education and information around CBD and its potential benefits. This can include product demonstrations, tastings, and providing educational literature to your customers. Education is a form of marketing that not only increases your brand's visibility, but also builds customer trust in you as a reliable source of CBD information.

Word-of-mouth marketing

Word-of-mouth is one of the most powerful and reliable forms of marketing. Encourage your satisfied customers to tell their friends and family about your company and products. You might also consider a referral or loyalty program to reward customers who help you attract new customers.

Presence on social networks

Although paid advertising for CBD may be limited on social networking platforms, an organic presence on these platforms can be very beneficial. Share useful and interesting information, engage with your community and make your presence known in local markets.

Collaborations and Partnerships

Collaborate with other local non-CBD businesses that share your target audience. This could include coffee shops, yoga studios, wellness centers, etc. You can co-host events, offer cross-discounts or simply recommend each other to your respective customers.

Exceptional customer service

Providing exceptional customer service is a form of marketing in itself. Customers who have a positive experience with your company are more likely to recommend you to others.

Negotiate the best terms of sale

Negotiating the best sales conditions for your CBD on the markets is a crucial element of your company's success. Start by determining a competitive selling price that covers your costs while allowing you to make a profit. Booth fees, often imposed by market organizers, need to be negotiated to ensure they don't impact your profits.

You'll also need to clearly define payment terms for your customers. This could include accepting payment by credit card, check or cash, and even offering payment plans for larger purchases. This lets your customers know exactly how they can pay for their purchases, and saves you from having to deal with payment problems after the fact.

Establishing a clear returns policy is just as important. It protects both you and your customers in the event of problems with the products sold. This could include rules on returns of unopened products, as well as the time allowed to make a return.

If you offer a delivery service, it's crucial to define the terms and conditions of this. This can include information on delivery charges and the expected delivery time.

To encourage bulk purchases, consider offering discounts on volume purchases. This can help boost your sales and build customer loyalty.

Remember that negotiation is a delicate dance between give and take. Compromising may be necessary to reach an agreement that benefits all parties involved. Throughout the negotiation process, always keep your company's best interests in mind.

Successfully Selling CBD in Markets: Compliance with Legislation, Strategic Choices and Customer Engagement

As CBD grows in popularity, it's essential to

• understand and comply with current legislation,

• choose the right market for your products,

• to present an attractive and educational stand and effectively promote your company while staying within the legal framework,

• negotiate the best sales conditions

• and offering exceptional customer service can help build customer loyalty and boost sales.

Although selling CBD can present its own challenges, the potential for growth and the opportunity to help people discover the potential benefits of CBD make this a rewarding venture. 

With the right knowledge and a professional approach, you can succeed in selling CBD to markets and be part of the natural wellness revolution. Remember that success in this field is measured not only in terms of profit, but also in terms of impact on your customers' lives.